For businesses to stay competitive and survive, it is vital for them to take good care of ideas aiming at evolving the enterprise. However, assessing and evaluating new ideas, idea screening, can take time and resources, it often acts as a bottle neck during the innovation process. Thus far, research on idea screening, has focused more on the technical and procedural aspects, leaving the human side of the process aside. For this reason, in his research Alexandre Sukhov, Ph.D. in Business Administration, has taken the perspective of the individuals involved as evaluators of ideas. By investigating more than 1,300 idea screening cases performed by 245 people, he has come to the conclusion that there is more to the process than mere screening. In fact, evaluators are co-constructing the very ideas they are set to screen. In our interview, Alexandre explains what this means for our understanding of the innovation process, and how his results can help businesses improve their innovation processes .
Alexandre Sukhov’s doctoral thesis can be downloaded from DiVA: The Human Side of Idea Screening